Carrington is an experienced business strategy and growth expert with great experience in working with small and medium sized businesses across Kenya, Uganda, Tanzania, Nigeria and Ghana. His areas of knowledge stem across business strategy, growth marketing and business analysis. As the VP of Marketing at SafeBoda, he has been the brains behind the growth and expansion of SafeBoda’s business across Kenya and Uganda.

Areas of Expertise

Business Strategy

Understanding your business’ unique selling proposition and how to differentiate your business/services in the market. Articulating that differentiator in the language that your customers understand. Having clarity on who your ideal target customer is at various stages of the business.

Growth Marketing

Identifying the right marketing and sales activities that fit your business objectives and your budget. The metrics that you need to be looking at daily/weekly/monthly to project/control your growth. Simple budgeting skills to project your business growth.

Business Analysis

Taking stock of your business at various stages to identify potential leaks, weak links or growth opportunities and recommending actions to respond to the same.

Outside the daily hustle of chasing the bag; Carrington is passionate about mentorship for both startups, teenagers and young adults.He has been a mentor with the Google startup accelerator program for more than 5yrs working with startups like Eskimi and Pezesha.

Carrington has been an integral part in scaling startups like Cellulant, Copia, Little App and SafeBoda among others.

BOOK THIS MENTOR